You might expect the voice of a pioneer in Fort Wayne radio to be loud or brash. But Amber Stone’s is simply firm and unmistakably friendly.
The energetic redhead landed in Fort Wayne this past August. From 6-10 a.m. she’s the lead voice of Soft Rock 103.9 WWFW, and from 10 a.m.-3 p.m. you’ll hear her on sister station Hot107.9 WJFX.
By accepting the position at WWFW, Stone became the first female ever to lead a Fort Wayne morning show. Although it’s common for local radio stations to include a woman in their on-air lineups, until August one had never been given the top A.M. slot. “It was something that kind of just developed as we talked,” she said.
When she was young, Stone handled a stressful home life by shutting herself in her room, grabbing anything that could serve as a microphone and pretending to interview celebrities. By the time she graduated college in her home state of Michigan, she had a degree in entertainment and media arts. After a few years there she moved to Vermont and enjoyed four years as an on-air personality at WWMP, Burlington, as well a Boston station.
When talks began with WWFW, she was already interested in tasting the urban life. Diving right in, she found an apartment downtown and got to know her neighborhood quickly by “forcing myself out of my shell a little” and walking into just about every restaurant and shop in the area.
“The fastest way to connect with listeners is to know their city. One thing I found out here was that people in Fort Wayne love their food. The most popular topic of conversation when I went around was, ‘What’s your favorite restaurant?’” Now, she’s waiting anxiously to see how her new neighborhood decks itself out for the holidays.
Professionally, Stone admits to a having a tendency to “just put my head down and work hard.” But her own childhood also created a personal desire to support women and children, which is why she has been involved with the Boys and Girls Club, United Way, women’s shelters, the American Cancer Society’s Strides Against Breast Cancer Walk, and other efforts. Her favorite projects are those that foment positive self-images in young girls.
“Girls are so full of self-doubt and sometimes their environment isn’t supportive. I’m here to prove that you’re more than your environment, and that your environment isn’t what determines who you can become and how far you can go.”